Lead Enrichment on Capture
Walking into a discovery call knowing nothing about the company is a wasted first impression. This workflow enriches every new lead the moment it's captured — company size, industry, the person's role — and writes it back to your CRM so you're prepared before you ever pick up the phone.
Before each call you're frantically Googling the company, guessing their size, and skimming a LinkedIn page. Multiply that by every lead and it's hours a week of busywork.
Every lead arrives already enriched in your CRM. You open the record and the context is there — so the call starts with insight instead of fumbling.
How it works
- 1Capture the lead — A webhook receives the new lead (form, CRM, or import) with at least an email or company domain to work from.
- 2Enrich the record — Calls an enrichment API to append firmographics — company size, industry, location — plus role/title for the contact.
- 3Clean & guard — Normalizes the result and skips gracefully on a miss, so a thin or failed lookup never corrupts the record.
- 4Update the CRM — Writes the enriched fields straight to the matching Airtable (or your CRM) record — no manual copy-paste.
Built with
Best for
- ✓Sales-led solo agencies doing discovery calls
- ✓Operators who want every record call-ready
- ✓Anyone tired of pre-call research rabbit holes
Questions
Which enrichment provider does it use?
It's provider-agnostic — the enrichment node is a standard HTTP call you point at your chosen API (Clearbit, Apollo, etc.). Swap the endpoint and field mapping to fit.
What happens when enrichment finds nothing?
The flow degrades gracefully: it records what it has, flags the miss, and never overwrites good data with blanks.
What's it tested on?
Tested on n8n v1.58+. You bring your own enrichment API key and CRM credentials.
In the Pro bundle
Get on the early list to be first when bundles open — launch pricing for the list. Start with the free sample to see the quality.